Entries from September 2010 ↓

“How to Marketing with Meaning” Audiobook

September 28th, 2010 — Internet Marketing

http://www.audado.com/title.aspx?titleId=360527

The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution. Continue reading →

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How and why to build an email list

September 25th, 2010 — Internet Marketing

If you’ve heard it once, you’ve heard it a million times. The big money is in online list building. List building is one of the most effective ways to generate online home based business success. It’s a strategy you can’t afford to overlook.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated exposure is usually necessary to inspire action. You have the chance to share your messages repeatedly with those who are a part of your list.

Plus, most people are more likely to make purchases from people they feel they know and can trust. List building allows you to build a relationship with your subscribers. Making those connections will boost your trustworthiness, encouraging additional sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze pages has only one purpose. It should encourage readers to become subscribers to your list. Everything else is irrelevant.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This time-tested strategy can substantially boost your bottom line.

A great inducement isn’t enough to get the best results, however. You also need to build your squeeze page the right way. There are proven ways to build an optimal squeeze page. You should emulate those proven techniques. That means you’ll want to follow these three guidelines.

Squeeze page basics

Initially, there should be no outgoing links on your squeeze page. You want people to sign up for your list, not to have them click away to something else.

Additionally, your squeeze page should have a concise, strong message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Remember, your squeeze page exists solely to generate sign ups. You should choose every word with that goal in mind.

Third, you need to treat the sign up process like a sale – you must “close the deal”. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.

Summary

A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll have the chance to build good relationships with your potential customers. It will also allow you to reach them with your marketing messages on multiple occasions.

Online list building is a powerful way to improve your Internet marketing performance. The best marketers in the business rely on list building for a reason. The real money is in list building.

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Ready, Fire, Aim: Zero to $100 Million in No Time Flat

September 14th, 2010 — Internet Marketing

Michael Masterson
A remarkable guide for entrepreneurs…a blueprint for business and financial success. If you had the opportunity to work where, when, and with whom you wanted—all while getting paid very well—would you take it? Self-made multimillionaire and bestselling author Michael Masterson did, and with Ready, Fire, Aim he’ll show you how to do the same.

Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way you’ll learn the skills needed to succeed in this dynamic environment.

Discover how to:

  • Start a business from scratch and make it profitable quickly
  • Keep a growing business growing
  • Get other people to do almost all the hard work for you, so you are free to do the fun stuff
  • Position yourself as an indispensable business builder so you can enjoy a big share of the profits even if you are only working part time
  • Duplicate your winning strategy in several businesses so you never have to worry about “needing” any one of them.

“This is an extraordinary audio book—full of practiced, proven strategies and techniques to help you make more sales and greater profits than you ever imagined possible.” -Brian Tracy, author of The Way to Wealth “Wow!

A powerhouse audio book packed with tried and tested street-smart wisdom. I’m impressed!” -Dr. Joe Vitale, author of The Attractor Factor

“…hits the mark—dead center. -Bill Bonner, founder and President of Agora Inc.

Get It here. Ready, Fire, Aim

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