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Blogging is a casual form of writing but that doesn’t give you an excuse to be careless and ignore typos and grammar mistakes.
If you use your blog to promote a product or service, being a poor writer will cost you sales.
For example, when I see the phrase “loose weight” (the most common typo on the internet) in an article or sales page about weight loss, I stop taking that person seriously.
And let’s not discuss all the glaring apostrophe errors I see in sales copy.
Above all, let’s not discuss how often I see “could of” instead of “could have.”
When your sales page has sloppy grammar and typos, it’s like showing up for a job interview in flip flops and distressed jeans. You disrespect your reader.
Here are 3 ways to improve your writing skills as a blogger:
- Regularly read a grammar blog, such as the Grammarphobia blog and FWJ’s Grammar Guide.
- If you can’t afford a proofreader, ask a friend or relative to subscribe to your blog and alert you any time they find typos or grammar mistakes.
- Read The Elements of Style by William Strunk & E.B. White once a year. It’s a very slim book but packed with suggestions about how to write clearly and also outlines the basic grammar rules.
If you have a different favorite book about writing and grammar, read that one once a year.
Saying that the writing isn’t important is like a carpenter saying nails aren’t important. I like for my carpenters to care about little things like the proper use of nails. So you should care about little things like typos and grammar.
Also, part of the fun of writing is occasionally breaking the rules.
But you have to know what the rules are first before you can break them.
So go to it!
Your reward for all that great writing will be increased sales.
Blogging to the bank will show you how to capture sales from your blog.
Related articles
- 5 Ways To Better Proofread An Article (shoutmeloud.com)
- 3 Sources of Grammar Inspiration (ducttapemarketing.com)
- Apostrophes and Plurals Don’t Mix (ryanmcintyre.com)
- Yes, spelling matters for screenwriting (viciousimagery.blogspot.com)
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