Entries from February 2010 ↓

Tell me a story!

February 23rd, 2010 — Copy Writing

Who can resist a kid when he says that?

The fact is, everyone loves to hear stories,
not just kids.

Stories are even more important than facts.

A political science once said, “Programs don’t make great
presidents. Stories make great presidents”

I would venture to say that products don’t make great
businesses. Stories make great businesses.

So you definitely need to use stories in your copy.

Sometimes you will use a full-fledged story with a
beginning, middle and end.

A story like this helps when you want to put yourself
in your prospect’s shoes and show that them you’ve
been where they are now.

This builds trust and the reader will be more likely to
listen when you present a solution (your product).

Good storytelling is about holding the reader’s attention
and getting them to identify with your main character.

Other times you will use story elements in your copy
rather than a full-fledged story (or sometimes in addition
to one).

Metaphors are one of the most powerful elements you
can use. A metaphor is a comparison between two or
more unrelated objects.

For example, “her blood pressure was lower than
the Mississippi valley” is a metaphor.

Then there are similes (ex. “hungry as a bear”) and
idioms (“straight from the horse’s mouth”).

The important thing is to just be real.

As fitness guru Matt Furey says about writing copy,
“open a vein and bleed.”

If you want to make this even easier, get Sales
Letter Creator.

Sales Letter Creator

Story telling for marketing honours (isivivane.com)
Controlled Serendipity & Storytelling (lib.uiowa.edu)

No Comments

Tired of waiting weeks for a sales letter?

February 22nd, 2010 — Copy Writing

So often you get a good product idea and want to
run with it.

Unless you’re one of those rare people who does
it all, you have to get outsourcers on board
(article writers, copywriter, designer)

The copywriter(s) you usually use might be busy
and can’t touch your project for weeks.

Sound familiar?

This is why Sales Letter Creator will be so
crucial to the success of your business.

Sales Letter Creator

For this one tiny investment you’ll be able
to create as many sales letters as you want.

That’s right…dozens or even hundreds of sales
letters, all from this one product that is practically
free when compared to the price of a copywriter.

How can you pass that up?

Sales Letter Creator

And with the 60 day guarantee you can give it a try
and crank out as many letters as you want.

If you decide to ask for a refund you can still keep
all the sales letters.
You already know what it takes to succeed.
You don’t need more information products. Invest
in this software instead. Sales Letter Creator is an
around-the-clock copywriter for you so you have
more time to focus on other areas of your
business.