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A man was walking inside a forest one day, and he met a woodcutter. It was a hot day, and he sat down and engaged in friendly chat with the woodcutter – issues concerning the weather and such. After a while, he asked, “Mr. Woodcutter, you have been making little development on chopping down the tree the final half hour. Maybe your axe is too blunt, why do not you sharpen it?”

“That’s the reality! The axe has not been sharpened for a long while now, I could make far much better development with a sharp axe!” stated the woodcutter.

“Then why not you take some time to sharpen it now? You’d make great progress!” said the man.

“I do not really have time for that, you know. I gotta chop lower all these trees, I don’t have the luxurious of sharpening my axe,” replied the woodcutter.

When was the last time you sharpened your axe?

Most people are too busy doing and trying to achieve, that they never take time for you to study and develop.

Most of us don’t possess the time or patience to update abilities, information, and beliefs about an business, or to take time to think and reflect. Many assume that learning ends at college and so sharpening our axe is not a precedence.

Abraham Lincoln advised that 60% from the time spending budget for chopping should be spent sharpening the axe.

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So, what are you performing to sharpen your axe? Take a action back this weekend and start sharpening your axe.

“Employ your time in enhancing yourself by other men’s writings, so that you simply shall acquire easily what other people have laboured tough for.” — Socrates

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Thought I’d talk to you today about one of the ways
you can make money by micro niching.

Are you familiar with Adsense?

In case you’re not aware of how it works, I thought
I’d explain it quickly…

It’s a Google  tool  where an advertiser signs up
and creates one or more advertisements that appear on
both Google’s search result pages and relevant
“content pages”.

If you have a gmail account then you’ve likely seen
Adsense in action.

It  picks up on phrases on the page
(e.g., whatever your email is about)-and publishes
sponsored ads related to that phrase.

What makes it unique is that advertisers don’t pay to
have their ads show up on designated sites. Instead
they pay when the ads are clicked by customers.

A percentage of the amount  the advertiser pays Google
for a page click is then shared with the site owner
displaying the ad.

For example, if  the advertiser pays $1.00 for a
visitor to their site Google will pay a percentage of
that amount to you.

The payment is roughly 20% or so
of the original amount.

Now I realize $0.20, for a $1.00 page click doesn’t
sound like much– but if you have a few hundred
visitors a week, you could easily make $20-$50 (or
more) when some of them click the ads.

In fact, you wouldn’t have to do very much to earn
that money except add a special AdSense code to your
pages.

It’s simple to set up–and you never have to deal with
advertisers.

Yet every month or two you’ll get a tidy
little check from Google.

If you’re in a hot little niche-with a very
specific audience-you stand to make a lot more than
$20-$50 a week.

Watch this Video: Create Adsense Content Pages that Pay You Residual Ad Revenue:

Micro Niche Finder

Think about it…hot niche, low competition=more money
any way you look at it.

Here’s another cool MNF perk:

As a customer you automatically are eligible for a
second license to use it on another computer.

You can use the software on a second home
computer, at work, at school or whereever.

Micro Niche Finder

Related articles

• Fibonacci Strike -How To Easy Find Beneficial Web Site Niches Without Giving Yourself A Headache (marketingonlineinternet.com)
• How to Make Money With AdSense – Honest Review (domainmacher.com)
• How to Get The Most Use Out of Google and Clickbank (ronmedlin.com)
• How Can I Find Niche Markets Easily? (offlinemoney.com)

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Amazon.com, the “other” internet consumer giant, is similar to e-Bay in that you can find just about anything you want to buy.

Amazon’s biggest selection is in media: books, movies and music; but they also have an enormous inventory of electronics, toys, jewelry, clothing and accessories, and much more.

Where e-Bay concentrates on selling used products through auctions and classifieds-style advertising, Amazon carries new products along with a healthy dose of independent sellers touting used wares.

Your purpose in using Amazon for market research is twofold: you will identify your competition and find out how popular your topic is, and you will familiarize yourself with how Amazon works, as you will likely want to consider making your product available through Amazon.

Here’s how to check it out:

1. Sign up for an Amazon account, if you don’t already have one. Like eBay, Amazon will give you personalized recommendations based on your searching and buying history, and keep you updated with the latest available information on your topic.

2. Once you’ve signed up, go to the Amazon home page and log in (you may be automatically logged in; Amazon really likes keeping track of its customers and often will keep you perpetually signed on, even when you leave the site…)

3. Using the search bar at the top of the page, choose “Books” from the dropdown list and type in your topic or keywords. The results you get will be both print books and e-books. Since Amazon deals primarily in new product, you will be able to view the retail price of competitive products.

4. Make note of prices and the number of titles available relating to your topic. Also, you might want to consider checking out the Listmania sections on the product pages you view (you can find this by scrolling down on the page, almost to the bottom). Listmania is an Amazon program that promotes customer recommendations by allowing Amazon users to compile lists of their favorite books on Amazon. Checking out Listmania picks helps you understand what type of product your target market is interested in, and how much they are willing to pay for it.

5. Once you find a product, if you scroll down past Listmania you will find sections on “similar items by category” and “similar items by subject.” You can browse through the available products related to your topic in this way without going back to your search results page.

It’s said you can buy anything on eBay, from cars and computers to clothing formerly worn by celebrities.

This massive online consumer marketplace and auction house is a haven for buyers and sellers looking for great deals from the comfort of their own homes.

Searching for products related to your topic on eBay can help you home in on your market. It will also help you determine how much buyers are willing to pay for products related to your subject.

Follow these steps to exploit eBay for information:

1. Sign up for a free eBay account. This personalizes your experience and allows eBay to provide you with relevant information every time you visit.

2. Go to the eBay home page and log in.

3. Choose one of the categories on the left-hand side of the page that’s relevant to your topic and browse through the listings, or search for a specific item or topic using the search bar at the top of the page.

4. Make note of the price ranges people are willing to pay for items or products related to your topic. This will give you a general idea of what to charge for yours. Also, note how many products are available related to your topic in comparison to other topics. This is not limited to books: you might find CDs, audio programs, or one of many forms your product can take.

Internet searches are extremely effective in finding not only how popular your topic is, but how to set up your autoresponder for maximum results.

A vast majority of internet users find what they’re looking for by searching, whether they use a general web search engine like Google or a site-specific engine to wade through consumer mega-sites like e-Bay and Amazon.

A quick search on your topic will reveal how many people are interested, and what convinces them to check products out.

Google

Without a doubt, Google is the most popular internet search engine—so much so, its name has become a synonym for the act of running a web search (i.e., “I couldn’t find that site that posts the winning lottery numbers, so I just Googled it.”)

Many internet marketers make increasing their site ranking—the “place in line” the site appears in Google results using their keywords—one of the key components of their advertising campaigns.

Obtaining a top 10 Google rank (appearing on the first page of search results) is akin to winning an Olympic gold medal in the marketing world.

How can this help you with your market research?

By studying the top search results for pages you find through keywords relating to your topic, you can find out what these sites are doing to achieve search engine success.

The following steps will help you run an effective and informative Google search.

1. List keywords and keyword phrases relating to your topic. For example, if your topic is “working from home”, your list of keywords might be: work from home, working from home, work at home, telecommute, telecommuting, at home jobs.

2. Go to the Google home page and type in your first keyword or phrase, then click on “Google Search”.

NOTE: If you are not familiar with Google, clicking on “I’m Feeling Lucky” will not produce a list of web sites; it will take you directly to what Google has determined the most relevant site for your keyword. But if you’re in the mood for a laugh, you might try “I’m Feeling Lucky” just for kicks.

When you receive the search results, check out the pages that are relevant to your topic (search engines are by no means exact, and sometimes you will find results that don’t relate to your topic—or at least, not in the way you had in mind).

The best way to do this is to right-click on the links you want to visit and choose “Open in new window.” This will keep the Google search results page open so you don’t have to backtrack through your browser to find it again.

3. Note the way the sites are laid out (is it appealing and easy to read, or does it make your eyes bleed?), what kind of text is on the front page (does it seem informative, or is it all hype? Are there a lot of spelling and grammar errors?), and whether there is an obvious available product. If there is a site counter, note how many visitors the site has received.

4. Repeat this process with the rest of your keywords. You will often find the same sites showing up in the top 10 for different, related searches. Pay special attention to these; they are the ones you may want to emulate when you create the web site for your autoresponder.

NOTE: If you run a Google search on your topic and find only two or three related web sites before the results turn up unrelated material, it may indicate there is a limited market for your topic. In this case you should either rewrite your keywords and try again, or consider choosing a different topic altogether.

In order to save a lot of wasted time , effort and money, you should know what looking for when determining the possible profits in your market.

There are two factors you need to research.

How many customers are there in the market (Traffic levels) and what is each of these customers worth.

You will need quantity as well as quality details to determine if a market might be profitable or not.

Traffic: half of the truth

Traffic levels are simply the number of people searching in a specific market.

There more people search for your market related keywords the bigger the market is and the more potential customers are there.

Unfortunately, this is only half of the truth.

People browsing within this markets are not necessarily the “starving crowd” eager to buy products from you. Browsers are not essentially buyers.

That’s why it is not enough to just look at the traffic levels. That’s the reason you also need to look at the quality side of the coin.

You need to find markets with good traffic levels and good visitor values.

Traffic data

To get the traffic data we will use the Google’s free

1. Keyword tool

2. Edit the “Results are tailored to” [select language], [select countries]

3. Type in single keyword

4. Tick “Use synonyms” box, and tick “filter my results”

5. Tick “Don’t show ideas for new keywords. I only want to see data about the keywords I entered.”

6. “Approx Avg Search Volume” box indicates how many people are searching in this market each month

The next step is to calculate the Market Value by looking what each visitor is worth.

Actually, it is not difficult as google will help you to get an estimate. The riddle’s answer is the Cost per Click figures out of Google Adwords.

Things you need to know when it comes to calculate the customer’s value is:

The more an advertiser is willing to bid for a customer, the more the visitor is worth. In plain language: if advertisers is paying 1$ per click to get the #1 position in Google, he’s making at least $1 per visitor on average.

The next steps will show you how to work out the cost-per-click figure for #1 position and then estimate the maximum value of visitors in a  market.

After determining the traffic details in your specific market you should see

Visitor’s value

7.  Drop-down box “Show/hide columns“

8.  Select “Show Estimated Avg. CPC“

9. “Show Estimated Ad Position“

10. Select in “Calculate estimates using a different maximum CPC bid:” your currency

11. Type your estimate and “Re-calculate”

12. Check the figure “Estimate Ad Position” says “1-3″

13. Use the figure “Estimate Avg. CPC”

The Formula

Approx Avg Search Volume (Step 6)

(x multiplied by) Estimate Avg. CPC (Step 13)

= Total Market Value

If you need to compare different markets this formula gives you the foundation to determine which market is more profitable.

Related articles

• How to Select Keywords to SEO Your Website (ronmedlin.com)
• Search Engine Optimization Myths (ronmedlin.com)
• Your Guide To Google Adwords Strategies (ronmedlin.com)

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Ah, keyword research: the foundation of every successful website out there.

Well, it is a strong and true statement!

For those of you who put little to no thought into, or who don’t understand the high significance of keywords, the keyword research you do before getting one single web page up will have a tremendous impact on how well you market to your target audience.

So, why is this keyword research so darned important, you ask?

The visitors you get to your site are a direct relation to what keywords your site is known for. If you are telling the search engines that your site is known for “niche widget solution” or using other keywords such as your name, the name of your business…..that’s not the stuff your market is out looking for.

The keyword research you need to do is to determine what phrases people are searching for that have the problem for your solution.

And, unless you do effective keyword research, they never will.

After doing your market research you most probably know what things prospective buyers are searching for….you just need to have the right keywords as bait to catch them before they go surfing by.

So, take a little time, spend a day being a customer searching for a solution.

The biggest factors that determine whether you succeed or fail are:

(1) The market you select
(2) The keywords you target

If you get these two factors right your online business may produce an income stream that can completely transform your life.

Generating a list of keywords or phrases that contain your niche  with an approximate number of users who search for each word or phrase.

There are some software programs will also tell you how many sites are currently using each word or phrase. This information is great to have, as it lets you know how many sites you’ll be competing with.

Rule: The more searches and the fewer the competitors, the better for you.

Here are the steps:

• How Much Is The Industry Worth On An Annual Basis
• How Many People Are Within The Niche
• Are People Spending Money, ONLINE, For The Niche

However if you get one of these factors wrong, you’ll probably join the large number of people who make little or no income online.

The main reason people fail is that they do not spend the time up front to do the market research necessary to check if their business idea is viable.

Instead they rush in, select a random niche, target random keywords or worse – they don’t target keywords at all and then they just hope for the best. This is usually a recipe for disaster.

The people who succeed online take a very different approach. They research markets carefully, they identify profitable niches. They target specific keywords and they follow a proven plan.

In our next post we will show you what the signs of profitable market are

According to Wikipedia:

a niche market is the subset of the market on which a specific product is focusing on; Therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.
By seeking out smaller segments of larger markets, referred to as niches, a website can be developed and promoted quickly to uniquely serve a targeted and usually loyal customer base, giving the affiliate a small but regular income stream.

Choosing a good niche subject to base your website around is one of the most important aspects of selling articles for profit.

This will give you a foundation to build on, and allows you to target one general audience with a pack of keywords they’ll most likely be searching for.

The best way to find a profitable niche, is a combination of offline/online research and then the use of keyword software program.

Most importantly, you have to be aware that keyword research only shows what keyword phrases people are using in the search engines to search for answers, not what people actually buy on the internet.

Just because a group of people search for specific terms or brand names does not mean that’s what they purchase. That’s a key distinction many entrepreneurs and business owners tend to gloss over.

Focus on Buyers

When looking for a profitable niche marketplace, your primary focus should be looking for proof of a group of hungry and rabid buyers that want to exchange their money for a service or product (information, physical or digital).

You may have the greatest product in the world, but you may be lacking a market to sell it to.

Let us show you some great sources to look at which will give you a running start to uncover a truly, profitable marketplace exists before put all your resources into a website, product creation or expenditures toward some sort of online property.

Once you establish that you have located a market that contains signs of adequate commerce moving through it, you then have a worthy reason to look further into a keyword research service to find out what keyword phrases people use to find the market you have chosen.

However, let’s begin looking at how to identify a profitable market.

• Magazines

One of the best ways to find signs of a truly profitable marketplace is looking for a magazine in that industry. If a publisher has enough money to print and circulate a full color magazine, there are most likely advertisers that support the funding of the magazine’s ability to circulate all the copies which most likely means there are sales being made by those advertisers.

Now, this may bring you to question whether there is too much competition in a marketplace with so many advertisers selling in a magazine.

In fact, it’s a great sign to have competition which means there is an adequate amount of customers to sell to and a portion of a sizable pie to be had in that marketplace. If there is very little competition, you may

(1) not have adequate product being sold in that space; or
(2) not have a marketplace to begin with. The larger the competition is, the larger the piece of revenues you will be able to grab.

Without having to leave your seat, you can hop on over to Magazines.com and looking through the number of different categories to find a profitable topic or industry in which to start an online concern.

One of the things you’ll want to focus in on is the number of subscribers each magazine has and how long the magazine has been in print for stability purposes.

Make a list of magazines you want to look into and then go hunting for them at one of those large dedicated newsstands that covers just about every magazine on every topic.

To get a better look at what people are buying in the online world, you will need to ultimately decide whether you wish to represent physical or digital products.

• Physical products

There are two incredibly huge marketplaces that are massively trafficked, move a lot of product and are great places to find what people are really buying.

Let’s start with the first huge marketplace…

eBay pulse

eBay Pulse is a daily snapshot of current trends, hot picks, and cool stuff on eBay. You can look through a list of the most popular products people are buying through auctions or from eBay stores that vendors have setup.

Amazon.com

Another really big marketplace is Amazon and it’s not just for books. You can find just about any product and name brand that is a mover and shaker. Again, look here at the most popular products in those categories that catch your attention. Amazon updates the most popular items hourly.

• Digital products

If you wish to sell products of the digital nature which does not require inventory and which usually carries high profit margins for affiliates, you’ll want to check out the Clickbank digital marketplace that ranks product sales from highest to lowest sellers in each category.

Just browse through categories at Clickbank.com and you’ll instantly find the top sellers of digital info products, software and subscription services which are located right at the top listings. See also Clickbank Affiliate 101 for further reference and more detailed guidance.

Hopefully you will gain enough information to get you moving toward finding a market.