Tell me a story!

Who can resist a kid when he says that?

The fact is, everyone loves to hear stories,
not just kids.

Stories are even more important than facts.

A political science once said, “Programs don’t make great
presidents. Stories make great presidents”

I would venture to say that products don’t make great
businesses. Stories make great businesses.

So you definitely need to use stories in your copy.

Sometimes you will use a full-fledged story with a
beginning, middle and end.

A story like this helps when you want to put yourself
in your prospect’s shoes and show that them you’ve
been where they are now.

This builds trust and the reader will be more likely to
listen when you present a solution (your product).

Good storytelling is about holding the reader’s attention
and getting them to identify with your main character.

Other times you will use story elements in your copy
rather than a full-fledged story (or sometimes in addition
to one).

Metaphors are one of the most powerful elements you
can use. A metaphor is a comparison between two or
more unrelated objects.

For example, “her blood pressure was lower than
the Mississippi valley” is a metaphor.

Then there are similes (ex. “hungry as a bear”) and
idioms (“straight from the horse’s mouth”).

The important thing is to just be real.

As fitness guru Matt Furey says about writing copy,
“open a vein and bleed.”

If you want to make this even easier, get Sales
Letter Creator.

Sales Letter Creator

Related articles

• Story telling for marketing honours (isivivane.com)
• Controlled Serendipity & Storytelling (lib.uiowa.edu)