The formula for persuasion

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The formula for persuasion is at least 2500 years old and dates back to Aristotle.

It’s very similar to the AIDA (Attention, Interest, Desire, Action) formula popular with copywriters and marketers:

1. Exordium. Get attention by telling a story or making a shocking statement.

2. Narratio. State the reader’s problem.

3. Confirmation. Offer a solution to this problem.

4. Peroratio. State the benefits of this solution.

In his book Hypnotic Writing, Joe Vitale simplifies
this formula even more:

1. Problem.

2. Promise.

3. Proof.

4. Price.

You should keep this formula in mind, even when
using

Sales Letter Creator

It will help your sales pages stand out from the
crowd and have high conversions, even though
you’re using software.

Give it a try and let me know how it goes.

Sales Letter Creator