Elements for creating a powerful sales page…

This system takes you through setting up your
website to creating a killer sales page.

That’s the kind of stuff you either struggle with on your own
when you’re on a shoestring budget.

Or else outsource it to professionals when you have the money.

Google Sniper offers a 3rd option that saves you
money, time and your sanity.

Namely…how Google Sniper guides you through the
process of setting up a killer landing page.

Today I want to give you some insight into what
constitutes a winning sales page.

As you probably know–every inch of real estate on
your site counts.

Beginning with the headline…

Lots of websites don’t even have a headline.

With any luck, that includes your competition.

Not having a headline is fatal, in my opinion.

Here’s why:  when visitors click onto your page,
they’re ready to click out again just as fast.They
want to see what they’re looking for in under 15
seconds.

If they don’t see it…goodbye.

An effective headline answers the question
-”What’s in it for me?”

Let’s say you’re looking online for Spanish
instruction for your trip to Spain next summer.

And you land on a page with this headline: “How to
Get By in Spanish Like a Native Speaker in 5 Short
Weeks…Even If You’ve Never Spoken a Word of It.”

Would you dismiss a website with that headline?

Probably not.

It makes a bold-very specific promise. It gets to
the heart of what you’relooking for. It answers
the question: “what’s in it for me?”

Same thing with body copy.

You’re appealing to the desires of your target
audience. It’s all about them-even when you’re
talking about you.

One effective way to do this is to tella story in
first person narrative. A story designed to match what
the reader is looking for.

Staying with the Spanish instruction theme, for
example…the narrative might be about a Spanish
teacher who developed the system while teaching
non-native speakers in Mexico…people who had a sense
of urgency to learn

The copy could include little tidbits like how one
student came to him in tears because she couldn’t
communicate with her Mexican boyfriend.

Are you starting to see how it’s all about solving a
problem the reader can relate to?

FYI-Google Sniper helps you set up a sales page with
these elements and more…

If you want tried-and-true marketing
techniques-visit:

http://www.noideamarketing.com/recommends/GoogleSniper

The 3rd element I want to talk about is the
“P.S.” at the end of the sales page.

A well crafted P.S. is like the cherry on top of the
cake.

You can use it to bring up something of value not yet
discussed in the sales copy.Save the juiciest bit for
last, so to speak.

So with the Spanish instruction product, you could say
something like:

“P.S. With my method youneed to memorize only 68
words in order to talk about ANYTHING you want.No
need to worry about perfect grammar or conjugation.”

See how that answers the question-”what’s in it
for me?”

I hope you found these tips helpful.

http://www.noideamarketing.com/recommends/GoogleSniper

Reblog this post [with Zemanta]
Tags:,,,,,,,,,,

0 comments ↓

There are no comments yet...Kick things off by filling out the form below.

Leave a Comment

CommentLuv badge
Security Code: