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Get indexed, get ranked, get traffic

September 7th, 2010 | Internet Marketing

It’s undeniable that the one thing you need to succeed in your online business is traffic. And free traffic beats everything else. And where’s the best place to get free traffic? Google and other search engines.

How do we get free traffic from Google?

This is something you’ve experienced first hand countless times. You visit your favorite search engine. Enter in a word or phrase you want to research. Then you click on one of the pages that in displayed. Turns out that the website you visit just got free traffic from the search engine. We will be discussing here how to get website traffic to you for free.

Most people only click results from the first couple pages. Actually, almost 100% of the free traffic goes to this first page of results. And believe it or not, the first 3 results receive over 70% of the traffic.

So to get any significant amount of free traffic from Google, you really need to be on the first page. To do that, you need to be “ranked” in Google’s Top 10 results. Which brings up..

What is SEO?

Search Engine Optimization means that Google thinks your site matches what people are typing into their search box. The formula Google uses to determine this is known only by Google. There are several factors that we do know.

Getting indexed

Before your website can begin gaining ranking, you have to alert Google to it’s existence. This is called getting “indexed.” When your website gets indexed, Google stores information about it in their massive database.

To get indexed, you have to help Google find your site. And the best way for Google to find you is to get inbound links from other sites. Because Google already knows about these sites, it will follow the new links to you.

Use your Twitter and Facebook updates to get quick indexed links to your site. These sites are very popular so Google indexes them multiple times a day. So any new links will be followed right away.

Gaining ranking

Once you have been indexed, you will start working on increasing your rank. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.

There are three components of gaining ranking:

  • Content
  • Links
  • Activity

Optimized content

This is the SEO work you do on your page. It’s critical that your page content is consistent with the keyword phrases you’re targeting. Clearly this article is about search engine optimization. Google knows that not just because the words search engine optimization show up. But also because other related words like traffic generation show up in it, as well.

In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. Google uses all of this content to figure out what your site is really about.

Your links

Next, you need to pay attention to the links to and from your site. This includes both the inbound and outbound links. You want to make sure you have more inbound links than outbound links. The more inbound links you have the better your ranking will be.

A very easy way to get a lot of links to your site is through article marketing. With this strategy what you do is write an article about the topic you’re targeting. Then create a bunch of different versions of it. And post unique versions to lots of websites that accept articles. And quantity is the key here – so do lots and lots.

Getting activity

And lastly, it’s seems clear that Google expects important pages to be actively updated. You can’t just put up a page and leave it alone and expect it to rank well. Regular content updates to your site are expected. You can do this with RSS feeds and news posts.

But the best way is with active discussions on your page itself. To get comments from others, you need to get others to visit your site. Online forums are simple source of real live visitors.

Create profiles on lots of forums about your site’s topic. Then become active in the forum. And link back to yourself in your signature file. This gets you inbound links. And it gets people to visit the site you link to.

Conclusion

It’s important that you do everything listed here. However, writing a bunch of different articles on the same topic. Creating profiles on a ton of forums. And visiting all the sites to post up your comments and articles takes a really long time. And the bad news is that you probably won’t do it.

Fortunately, you can get rank builder software to do all the grunt work for you. So the best thing you can do is to automate this process. Otherwise, you won’t do it at all. And if you don’t do it, you simply will not ever get free traffic from Google.

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